Data Privacy Fundamentals for Marketers

Save the date: Two exclusive sessions on 19th & 20th March 2024. Two versions available: online and in-person at Davidson College, Charlotte (North Carolina, USA)

This two-day course is aimed at Marketing, Advertising, MarTech, and AdTech professionals keen to find the best possible approach to worldwide privacy compliance in their daily practices or product design strategies. Through practical exercises and real-world examples, you will learn how to audit your existing processes and vendors, and you will be able to assign risk levels to alternative technical solutions.

This course does not overlap with our Fast Track to Privacy Engineering, and you should look at that separate offering if you would like to explore a deeper dive into Privacy Enhancing Technologies.

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Current business challenges
The EU/UK framework: ePrivacy, GDPR, DSA, DMA, AI Act
The US context: COPPA and the FTC; California and beyond
Privacy by Design principles
The AdTech and MarTech chain of custody
Cracks in the notice and consent model
(Final workshop - Practical exercises: Running ePrivacy Stress-Tests, How to spot a terrible Privacy Notice, Data Protection Impact Assessments).

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About the instructors

Sergio Maldonado

CIPP/E, CIPT. Dual-admitted lawyer (common law, civil law) with a programming background. LL.M in IT & Internet law, an Associate Professor at IE Business School on ePrivacy/GDPR. Member of the European Data Protection Board’s Support Pool of Experts. Published author on digital analytics and Internet law. Founder: PrivacyCloud, Sweetspot Intelligence, Divisadero.