Close icon white
MOLLY vs. THE MACHINES
Technology, power, and the human cost of algorithms.
MOLLY vs. THE MACHINES is a feature documentary grounded in real events. It examines how engagement-driven systems shape attention, behaviour, and mental health, and asks where responsibility lies when optimisation replaces care. Explore the film and the ideas behind it.

ECA is a alliance of retailers and brands committed to ethical AI

Driving lawful data processing based on consent integrity in line with ethics, consumer rights, and privacy regulations

See our latest events

The Digital Tyranny
How the current U.S. absolute-freedom approach challenges the notion of individual freedom
Monologue with Daniela Maldonado

An alliance of retailers and brands committed to ethical AI

Driving lawful data processing based on consent integrity in line with ethics, consumer rights, and privacy regulations

Discover our latest events

Organisations
and companies

+

0

passionate people on Privacy and Ethical AI in Retail.

+

0

subscribers to our weekly newsletter

0

average viewers to our online events
Interested in