An alliance to open industry debate around privacy

We address ethical challenges online to give consumers back control over their digital rights

Welcome to the Ethical Commerce Alliance. We are an independent, open space for education and knowledge sharing on data protection beyond the GDPR baseline.

An alliance to open industry debate around privacy

We address ethical challenges online to give consumers back control over their digital rights

Putting humans and their digital rights at the centre

The Ethical Commerce Alliance is an organisation addressing the negative consequences of privacy violations fueled by the surveillance economy.

We aim to extend empathy.co’s core principles beyond company boundaries, as we evolve from its vision and values to set a new tone for a more ethical use of personal data.

Guiding businesses towards a more respectful human technology

ECA is an independent, open space for education and knowledge sharing, including clear guidelines to avoid privacy violations and offer recommendations beyond the baseline of data protection regulation compliance. With industry leaders and experts, as humans, we are all connected by the drive to create respectful businesses and respectful technology.

We are developers, marketers, business owners, consumers, academics, writers, consultants, philosophers, speakers, ethicists, data scientists, retailers, thought leaders and so much more. We believe that standing for privacy is key to protecting our online identities.

Individuals must
hold the power

A role model to making privacy protection easier and more accessible for individuals and businesses

We take our role as creators of influential and impactful search solutions for eCommerce seriously. We acknowledge our work's technological, legal and social implications and understand that individuals must hold the power to decide if and how much of their personal data they want to share.

In order to understand the purpose of data usage, transparency is key. Businesses ought to provide information on the context of how, why and where the data is processed. It’s time the tech industry takes an active role in making privacy protection easier and more accessible.

Building a network of industry stakeholders taking accountability

As an alliance, we explore how to rebuild trust in online shopping through adopting privacy-first measures in the digital world. While encouraging innovation and creative thinking, we build awareness and offer recommendations towards building more ethical business practices.

Together we are a strong network of industry stakeholders who take accountability for our actions. Together we push for sustainable growth towards an overall responsibility for data ethics in our digital society.

Levelling the playing field for businesses and organisations by sharing insights and perspectives.

Guiding towards more responsible and ethical practices in data sharing.

We help individuals regain control over their data. We provide guidance to safeguard privacy and enhance personal data protection standards.

Our alliance connects brands and experts in a collaborative space to gather knowledge, share best practices and rebuild our current systems.

Together, our core mission is to pave the way for eCommerce solutions that support a respectful consumer experience

We help retailers achieve this through ethical design creating a sustainable, responsible, human-centred culture.

Our guidelines intend to provide active general guidance on how to avoid privacy violations and encourage a more privacy-minding behaviour online

The core values of the ECA

Respect

Every person leaves a data trail and that should be respected and not used against them.

Fairness

Technologies and data need to serve people and not exploit them; catering for a society that puts human beings and their rights first.

Transparency

Every person should be able to easily understand how, where and why their data is used, transferred and stored. The ECA works towards transparent handling of personal data.

Diversity

Fostering a vibrant culture that unifies different perspectives and creates opportunities for better ideas and results.

Inclusion

Providing a welcoming environment that is open for everyone, indifferent of their situations, conditions or backgrounds.

Ownership

The data owner should be the person identified in the data, not the entity collecting the information. This person needs to hold the power to decide how their data will be used.

Reflection

As technology and research progresses, so must the regulations around data ethics. ECA will keep up to date, being open and willing to explore new perspectives to pave the way for a more just society.

We are developers, marketers, business owners, consumers, academics, writers, consultants, philosophers, speakers, ethicists, data scientists, retailers, thought leaders and so much more.

Any questions?

Reach out to

Nina Müller

ECA Director

Elizabeth Bartholf

Content Manager
Contact Us