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Code of conduct


A primary goal of this Code of Conduct is to be inclusive to the largest number of contributors, with the most varied and diverse backgrounds possible. As such, we are committed to providing a friendly, safe and welcoming environment for all, regardless of gender, sexual orientation, ability, ethnicity, socioeconomic status and religion (or lack thereof). This Code of Conduct outlines our expectations for all those who participate in our community, as well as the consequences for unacceptable behaviour. We invite all those who participate in our events to help us create safe and positive experiences for everyone.

Open Culture Citizenship

A supplemental goal of this Code of Conduct is to increase open culture citizenship by encouraging participants to recognize and strengthen the relationships between our actions and their effects on our community. Communities mirror the societies in which they exist and positive action is essential to counteract the many forms of inequality and abuses of power that exist in society. If you see someone who is making an extra effort to ensure our community is welcoming, friendly, and encourages all participants to contribute to the fullest extent, we want to know.

Expected Behaviour
Unacceptable Behaviour

Unacceptable behaviours include: intimidating, harassing, abusive, discriminatory, derogatory or demeaning speech or actions by any participant. The venue may be shared with members of the public; please be respectful to all patrons of these locations. Harassment includes: harmful or prejudicial verbal or written comments related to gender, sexual orientation, race, religion, disability; inappropriate use of nudity and/or sexual images (including presentation slides); inappropriate depictions of violence (including presentation slides); deliberate intimidation, stalking or following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact, and unwelcome sexual attention.

Consequences of Unacceptable Behaviour

Unacceptable behaviour from any event participant, including sponsors and those with decision-making authority, will not be tolerated. Anyone asked to stop unacceptable behaviour is expected to comply immediately. If an event participant engages in unacceptable behaviour, the event organisers may take any action they deem appropriate, up to and including a temporary ban or permanent expulsion from the community without warning (and without refund in the case of a paid event).

If You Witness or Are Subject to Unacceptable Behaviour

If you are subject to or witness unacceptable behaviour, or have any other concerns, please notify the event organiser as soon as possible. You can find a list of organisers to contact for each of the supporters of this code of conduct at the bottom of this page. Additionally, event organisers are available to help those experiencing unacceptable behaviour feel safe. In the context of in-person events, organisers will also provide escorts as desired by the person experiencing distress.

Addressing Grievances

If you feel you have been falsely or unfairly accused of violating this Code of Conduct, you should notify one of the event organisers with a concise description of your grievance. Your grievance will be handled in accordance with our existing governing policies.


We expect all event participants (speaker; sponsors; attendees, guests and other contributors) to abide by this Code of Conduct.

License and attribution

This Code of Conduct is distributed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license. It is based on the pdx.rb Code of Conduct. It is available online at

Person to contact in case of violation of the Code of Conduct:

Nina Müller from ECA

Organised by

C/ Jimena Fdez de la Vega, 101
33394 Gijón - Asturias

Thank you to all attendees and speakers!

"The Ethics in eCommerce Summit was an invaluable experience that left a lasting impact on my understanding of ethical considerations in the digital commerce realm.  

I particularly appreciated the focus on current challenges and emerging trends in the industry. 

The discussions and panel sessions delved into critical topics, such as data privacy, sustainability, and consumer trust, offering practical insights that I can readily apply in my role as an Ecommerce Manager."

Robert Kicko

eCommerce Manager



"If only for the amount of posts and chronicles piling up already, I believe it is safe to say that the Ethical Commerce Alliance’s Ethics in eCommerce London Summit (at The Royal Institution) was a major success. We were all treated to a literal avalanche of insights coming from apparently unrelated angles. There was a sense of momentum, common purpose, and upcoming change."

Sergio Maldonado

Co-founder and CEO



"Deeply enjoyed hearing countless view points in the Ethics in eCommerce Summit at The Royal Institution.

Ethical challenges in ecommerce should be prioritized out of our deep sense of ethical behaviour for any platform to succeed long term.

Thank you to the Ethical Commerce Alliance, for organizing this event and inviting me…"

Ali Amouzadeh

Chief Commercial Officer


Groupe AKSAL

"It’s been refreshing speaking & networking with fellow like-minded individuals about privacy by design, ethics, security & transparency at the Ethics in e-Commerce Summit in London.

Many thanks to Nina Müller, the Ethical Commerce Alliance, all amazing speakers and the incredibly engaged audience!

I feel optimistic about the responsible innovation space because it’s clearly all hands on deck! #ECALondon2023"

Wathagi Ndungu

Data Protection Expert



"I can’t count how many conferences I’ve attended in the last 5 years, but the Ethics in eCommerce event in London 2023 stands out as one of the strongest collection of speakers and attendees on the subject. The event was designed for thought leadership, with a variety of backgrounds including, allowing a unique diversity of discussion. The venue was perfect encouraging people to network with each other. My only wish was that it was multiple days, as I would have loved even more!"

Catherine King

Global Head of Brand Engagement


Orbition Group
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