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Fashion Sustainability: turning sceptical customers into believers

11:30 amEthical Retail, Sustainability and Purpose

Join leaders in sustainability within the fashion industry to discuss opportunities to nurture deeper connections with customers around trust and transparency. Panellists will explore:

  • The more conscious and educated customers that are aware of greeenwashing and what consequences this has for brand reputation.
  • Leading brands have a responsibility on the social and environmental impact of their activities. So how can brands leverage responsibility and sustainability to grow their business? 
  • How supply chain traceability and product circularity strategies around Reuse, Repair and Recycle as well as digital waste, are becoming increasingly popular. 
  • How can brands ensure they’re perceived as authentic and honest in their sustainability claims? Enforcing transparency and explainability. Metrics and UX experiences that make sustainability credible and actionable.
  • How can brands engage individually with customers in terms of sustainability? 

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George Barrett
Circular Economy Manager
at
John Lewis Partnership
William Pickett
Partner Manager
at
Carnstone
Cecilia Scolaro
Responsible Design advocate and consultant
at
Borja Santaolalla
Co-founder and Chief Experience Officer
at
Empathy