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Supporting retailers on their path to implement higher standards in ethical AI

Leverage the full potential of AI-powered technologies through a responsible and ethical approach to customer experiences and data protection.

Brands and retailers have to find ways to provide tailored experiences in line with customers’ privacy, security, and consent.

Customers must be given the opportunity to shape and personalise their shopping journey by actively and transparently selecting the data they want to share.

A safe and respectful online shopping experience can only be obtained with the customer holding the power over their personal data.