Alonso Hurtado Bueno, Attorney and Partner of IT and Compliance, ECIJA
Please note this talk will be held in Spanish.
A New Age of Ethical Commerce: Are Brands and Marketers Ready?
Sarah Webster, Chief Marketing Officer at Empathy.co, will interview award-winning brand marketer Seth Matlins. Seth is an expert on Purpose/Values-Driven Marketing and is the Managing Director of the Forbes CMO Network.
Panel Discussion: Challenges and Trends in Online Retail in 2023
Moderated by Nina Müller, ECA Director, with expert panellists:
Alex Barrett, Co-founder of Bestomer
Kate Francis, PhD Candidate at the Maastricht University Faculty of Law
Sergio Maldonado, Founder and CEO of PrivacyCloud
Susana Irene Diaz Rodriguez, Head of Computer Science Department at University of Oviedo
Mikko Niva, Global Privacy Officer at Vodafone Group
Ecommerce as we know it today has customers under the magnifying glass: Each click tracked, each movement spied upon, mostly without proper consent or any at all. The intention is clear — predicting what the customer wants before the customer knows it. But people are increasingly concerned about massive data breaches and data brokers’ questionable practices.
Studies like the Retail Trust Index, McKinsey Digital Trust Survey, and Deloitte's Four Factors of Trust all show that people demand higher protection across the board: from governments, the tech industry, and their favourite online shops and websites.
Respecting and providing data security to customers is now paramount to moving forward in the New Age of Ethical Commerce. With the latest developments in AI and Machine Learning and the vast opportunities that Data Science and prediction models offer, personal data requires an extra layer of protection. Providing this security and ensuring data privacy with privacy-enhancing technologies will help brands regain consumers’ trust and allow us to research and innovate in this era of transformation.
At this event, we’re joined by expert speakers from industry and academia specialising in law, technology and marketing to discuss in greater detail new solutions to meet the coming challenges in the digital world.
Co-founder of Bestomer
Attorney and Partner of IT and Compliance, ECIJA
CEO and Founder of Empathy.co
PhD Candidate at the Maastricht University Faculty of Law
Global Privacy Officer at Vodafone Group
Director of the Ethical Commerce Alliance
Chief Marketing Officer at Empathy.co
Founder and CEO of PrivacyCloud
Award-winning Brand Marketer
Head of Computer Science Department at University of Oviedo