WHO'S OUR ETHICAL ALLY GUEST?

Seth Matlins is an award-winning Brand Marketer with over 20 years of experience working on some of the biggest challenges facing global brands. As an expert on Purpose/Values-Driven Marketing, Seth shared insights with us at our live event, A New Age of Ethical Commerce.

LEVEL UP YOUR BRAND STRATEGY

Behind the screen, we are all entitled to data protection and privacy. So how do brands meet this standard of ethical commerce? My colleague, Sarah Webster, CMO at Empathy.co, interviewed Seth to find out.

Listen and learn how to adapt your brand strategy for:

• Facing today’s difficult market and global recession
• Dealing with the use and abuse of customer data
• Earning customer trust through transparency

CONNECT WITH CUSTOMERS AS PEOPLE, NOT DATA

As people are waking up and becoming more aware of their online rights and the brands that don’t respect them, we’ll explore if the data bubble is finally bursting. What do brands and marketers need to do in order to differentiate themselves and succeed in this brave new world?

Tune in to find out!